Sales Manager Belux

Why we are here

Tony’s Chocolonely is committed to ending exploitation in cocoa. We are an impact company that makes chocolate, not a chocolate company that makes impact. With incredibly tasty chocolate, we lead by example, demonstrating that ethical practices and success can go hand in hand. Through Tony's Open Chain (TOC), mission allies like Albert Heijn, Ben & Jerry's, Jokolade, and Aldi have embraced a fairer, more transparent supply chain for their chocolate too.

What you will do

As our Sales Manager Belux, you are the end-to-end owner of Tony’s business in Belgium and Luxembourg. You act as an entrepreneurial market lead and Tony’s ambassador, shaping and executing the commercial strategy while building momentum and accelerating sustainable growth in this next phase.

You combine strategic leadership with hands-on execution and a strong sense of energy, translating market insights into action, visibility, and new opportunities. You naturally build networks, show up, and put Tony’s on the map, deepening relationships with key retailers like Carrefour, Delhaize, and Colruyt, while strengthening our presence in the wider market.

You are accountable for building the commercial strategy, owning key negotiations, and driving the full sales cycle, from forecasting and planning to in-store execution. You work closely with internal HQ teams across marketing, finance, and operations, and play a key role in aligning Belux priorities.

Additionally, you lead and grow the Belux setup, managing one direct report in the role of Account Manager OOH Belux and coordinating an external field sales team, while creating a high-performing and engaged environment.

Reporting to the Head of Sales Benelux, you represent Belux within the broader B&B (Benelux & Beyond) organization and act as a key stakeholder in cross-functional decision-making.

All wrapped up

• Own and drive the Belux commercial strategy: translate market, shopper, and customer insights into a clear channel and growth plan, while spotting opportunities and building momentum in the market

• Build and strengthen senior relationships: develop long-term partnerships with key retailers and actively grow your network to increase distribution, visibility, and impact

• Lead complex negotiations: drive pricing, assortment, and trade term discussions with a focus on win-win outcomes and sustainable growth

• Own the full sales process: ensure excellence across forecasting, budgeting, promotional planning, and execution

• Drive financial performance: take ownership of revenue growth, contribution margin, and P&L decisions, using data to guide actions

• Lead and develop the Belux setup: manage one direct report in the role of Account Manager OOH Belux and coordinate the field sales team to deliver strong, consistent in-store execution

• Collaborate cross-functionally: partner closely with marketing, finance, and operations to deliver integrated plans and continuously improve performance

• Act as the Belux business owner: balance strategic priorities with hands-on execution in a fast-growing, build-up environment

Our new flavor  

• 7+ years of experience in commercial leadership roles, ideally in FMCG or food

• Proven ability to own and grow a business or market, with strong commercial and financial accountability

• You’ve got a strong entrepreneurial mindset: you take ownership like it’s your own business, move things forward, and roll up your sleeves when needed

• You’ve built, launched, or scaled things from the ground up, know what it takes to make something actually work, and ideally bring founding or scaling experience

• Demonstrated experience in leading negotiations with major retailers such as buyers, category managers, and procurement teams

• Solid experience in P&L management, forecasting, and data-driven decision-making

• Track record of building relationships and influencing stakeholders, internally and externally, and a natural drive to connect, show up, and represent your brand

• Experience in leading and developing people or teams, directly or indirectly 

• Comfortable with working independently

• Fluency in Flemish/Dutch, French, and English is essential, and you live in Belgium or have strong roots in the market

• Flexibility in work location: hybrid setup with travel to customers, our factory and workspace in Antwerp, and the Amsterdam HQ

• You believe wholeheartedly in Tony’s purpose.

Our benefits (the icing on the cake)  

At Tony's you will get the opportunity to be part of something extraordinary; first and foremost by making a real impact in the world but also enjoying the nice benefits we provide as you help us succeed. We’re dedicated to enabling all Tonys to grow and develop their careers and therefore we offer training programs, regular feedback cycles, coaching and a generous L&D budget. We also offer a wide range of additional benefits, including a minimum of 28 holidays, inspirational team updates, lunch vouchers, unforgettable events and unlimited chocolate. But we also know chocolate won’t cover the bills, so we’ve made sure your salary is just as rewarding, for this role that means a salary up to 98k gross yearly on a full-time basis, including holiday pay and end of year premium excluding company-wide bonus. You are also eligible for a company car.

Sounds like you?  

Are you passionate about making a difference in the world? Look no further! If you're ready to take the chocolate industry to new heights with us, we'd love to hear from you! Please send your direct application, no agencies. We can't wait to hear from you!  

Everybody is welcome to apply. From classics to limited editions, we know that different flavors make life more inspiring. And not just in our chocolate assortment. At Tony’s, we welcome everyone with equal enthusiasm – regardless of race, color, age, gender, sexual orientation, nationality, disability or veteran status. Crazy about chocolate, serious about people.