Sales Manager Belux

Why we are here  
Tony’s Chocolonely is committed to ending exploitation in cocoa. We are an impact company that makes chocolate, not a chocolate company that makes impact. With incredibly tasty chocolate, we lead by example, demonstrating that ethical practices and success can go hand in hand. Through Tony's Open Chain (TOC), mission allies like Albert Heijn, Ben & Jerry's, Jokolade, and Aldi have embraced a fairer, more transparent supply chain for their chocolate too.  
  

What you will do  
As our Sales Manager Belux, you will play a critical role in driving Tony's Chocolonely’s growth and impact in Belgium and Luxembourg. With the ambitious goal to double the business by 2027, this role requires a strategic, results-oriented leader who can deepen relationships with key retailers like Carrefour, Delhaize, and Colruyt while ensuring sustainable, profitable growth. 

Your responsibilities will include developing and executing commercial strategies, negotiating with large retailers and wholesalers, and managing the introduction and positioning of new products. You will align closely with internal teams in marketing, category management, and finance to roll out promotional plans and contribute to the overall regional strategy. Additionally, you will oversee a direct report (sales support/key account manager) and an external Field sales team of 5 (mission based, who did 2000 store visits last financial year), ensuring effective team collaboration and performance. 

Reporting to our Head of Sales Benelux, you will work alongside a committed team to expand Tony’s presence in the Benelux & Beyond (B&B) market while staying true to our mission: creating a chocolate industry free from exploitation. 
  

All wrapped up   

• Expand and strengthen partnerships with key retailers, focusing on increasing distribution, visibility, and contribution margin. 

• Lead ongoing negotiations on pricing, assortment, and promotional strategies with key retailers and wholesalers, and ensuring alignment with the external Field Sales team for seamless execution and rollout.

• Align with internal teams (marketing and category management) to develop impactful marketing and activation plans. 

• Manage one direct report (sales support/key account manager) and coach them to excel in their role. 

• Contribute to strategic planning, including P&L management and creating business cases to drive decision-making. 

• Use data (internal and retail-specific) to support strategies, overcoming challenges with limited external retail data like Nielsen in Belgium. 

Our perfect New Edition  

• 6+ years of experience in senior commercial positions, ideally in FMCG, chocolate, or food industries. Ambitious to grow within Tony's Chocolonely.  

• Entrepreneurial mindset with a proven ability to excel in sales and relationship management. 

• Demonstrated experience in negotiating with major clients such as buyers, procurement teams, and category managers. 

• A solid foundation in category management combined with a strong understanding of financials. 

• Preferably, experience at high-caliber companies or within smaller, entrepreneurial businesses. 

• Fluency in Dutch (Flemish) and French is essential. 

• Flexibility in work location: you’ll primarily work remotely, with access to a co-working space in Antwerpen, and are open to traveling when necessary, f.e. to visit our Amsterdam HQ (1-2 days every two weeks).

• Raise the bar. Challenge yourself and team Tony’s to increase our ambition and to accomplish our mission. Make mistakes along the way and learn from them.  

• Believe wholeheartedly in Tony’s mission. You live our core values: outspoken, willful, entrepreneurial and makes you smile.  

Our benefits (the icing on the cake)  
At Tony's you will get the opportunity to be part of something extraordinary; first and foremost by making a real impact in the world but also enjoying the nice benefits we provide as you help us succeed. We’re dedicated to enabling all Tonys to grow and develop their careers and therefore we offer training programs, regular feedback cycles, coaching and a generous L&D budget. We also offer a wide range of additional benefits, including a company bonus, minimum of 28 holidays, inspirational team updates, unforgettable events and unlimited chocolate. But we also know chocolate won’t cover the bills, so we’ve made sure your salary is just as rewarding, for this role that means a salary up to 80k based on fulltime on a yearly basis, including holiday pay.

Sounds like you?  

Are you passionate about making a difference in the world? Look no further! If you're ready to take the chocolate industry to new heights with us, we'd love to hear from you! Please send your direct application, no agencies. We can't wait to hear from you!  

Everybody is welcome to apply. From classics to limited editions, we know that different flavors make life more inspiring. And not just in our chocolate assortment. At Tony’s, we welcome everyone with equal enthusiasm – regardless of race, color, age, gender, sexual orientation, nationality, disability or veteran status. Crazy about chocolate, serious about people.