Global Lead - Personalisation

Why we are here   
Tony’s Chocolonely is committed to ending exploitation in cocoa. We are an impact company that makes chocolate, not a chocolate company that makes an impact. With incredibly tasty chocolate, we lead by example, demonstrating that ethical practices and success can go hand in hand. Through Tony's Open Chain (TOC), mission allies like Albert Heijn, Ben & Jerry's, Jokolade, and Aldi have embraced a fairer, more transparent supply chain for their chocolate.   

What you will do   

We’re looking for a Personalised Business Lead to join our digital team in Amsterdam! Your primary mission? Drive the growth of our personalised proposition, with a sharp focus on business and corporate customers—our largest and fastest-growing segment. 

As Personalised Business Lead, you’ll shape and execute our go-to-market strategy, ensuring our top markets (Benelux, Germany, UK, and US) have the right tools and direction to scale. You’ll own the development of our marketing, online experience, and portfolio, setting the stage for long-term success. 

Your role will be both strategic and hands-on—building a growth strategy and roadmap that enables markets to focus on execution. You’ll work with a market-leading personalisation product, ensuring we have a strong product roadmap to meet customer expectations across all markets for years to come. 

You’ll collaborate closely with market teams, our Global Digital Lead, and key global functions to drive success. You’ll report directly to the Digital and E-commerce Lead, who values collaboration, creativity, and strategic thinking. 

This is a fantastic opportunity for a commercially driven leader who’s ready to take a high-growth business to the next level. If you’re passionate about personalisation, digital growth, and shaping the future of e-commerce, we’d love to hear from you! 

All wrapped up: 

• Lead the go-to-market strategy for our personalised business, with a focus on B2B and corporate growth. You ensure our top 4 markets are hitting revenue targets with weekly sales updates and reporting. Spot growth opportunities and share learnings across teams. 

• Develop and execute a growth roadmap, empowering market teams to scale efficiently. You build and maintain a rolling 3-year business plan that supports the growth ambition with a particular focus on corporate and business customers. 

• Work cross-functionally with market teams, product, operations, and marketing to bring our strategy to life. You collaborate across the digital and ecommerce team, marketing, and design to build consistent communications. 

• Enhance our marketing and online experience to improve conversion and engagement. You support the markets with process, technology, and tooling for lead generation. You will utilize a data-led approach and help teams build out effective funnel marketing through a clearly defined comms framework. 

• Ensure a future-proof product roadmap, aligning with market needs and customer expectations. You develop insights from research and input from market teams to identify high-growth and sizable demand spaces. 

Our ideal New Edition 

• Experience in managing and driving growth with a portfolio of global B2B clients within the FMCG industry. 

• Experience in developing and executing tailored marketing strategies, including lead generation and nurturing, with a data-led approach. 

• Strong leadership and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders. 

• You are keen to work from our Amsterdam office on a weekly basis at least 3 times per week.  

• Raise the bar. Challenge yourself and team Tony’s to increase our ambition and to accomplish our mission. Make mistakes along the way and learn from them. 

• Believe wholeheartedly in Tony’s mission. You live our core values: outspoken, wilful, entrepreneurial and makes you smile. 

• Finally, you can deal smoothly with the challenges that come with a growing company and positively contribute to team Tony's performance. 

Our benefits (the icing on the cake)   

At Tony's you will get the opportunity to be part of something extraordinary; first, by making a real impact in the world but also enjoying the nice benefits we provide as you help us succeed. We are dedicated to enabling all Tonys to grow and develop their careers and therefore we offer training programs, regular feedback cycles, coaching and a generous L&D budget. We also offer a wide range of additional benefits, including a lunch, company bonus, minimum of 28 holidays, inspirational team updates, unforgettable quarterly events, and unlimited chocolate. But we also know chocolate will not cover the bills, so we have made sure your salary is just as rewarding. For this role that means a salary between €64-78k on a yearly basis.  

Sounds like you?  

Are you passionate about making a difference in the world? Look no further! If you are ready to take the chocolate industry to new heights with us, we would love to hear from you. Please send your direct application, no agencies. We cannot wait to hear from you!  

Everybody is welcome to apply. From classics to limited editions, we know that different Flavors make life more inspiring. And not just in our chocolate assortment. At Tony’s, we welcome everyone with equal enthusiasm – regardless of race, colour, age, gender, sexual orientation, nationality, disability, or veteran status. Crazy about chocolate, serious about people.