Global Brand Manager

Why we are here

Together, we can fight exploitation in cocoa. Full stop. Tony’s is an impact company that makes chocolate, not a chocolate company that makes an impact. With incredibly tasty chocolate, we lead by example, demonstrating that ethical practices and success can go hand in hand. Through Tony's Open Chain (TOC), mission allies like Albert Heijn, Ben & Jerry's, Jokolade, and Aldi have embraced a fairer, more transparent supply chain for their chocolate too.

What you will do

Build campaigns that make people notice, choose and love Tony’s. As our Global Brand Manager, you will turn global brand plans into campaigns, product launches and content that connect with people across markets and drive commercial results.

This is a hands-on role with real ownership. You will lead seasonal campaigns and global product launches from brief to market activation, while taking responsibility for workstreams within our larger brand campaigns and partnerships. You will move comfortably between shaping a creative brief, reviewing campaign assets and helping a local team get ready for launch. You are skilled at bringing people together across functions and markets, keeping stakeholders aligned and projects moving forward in a fast-paced environment. 

Based in Amsterdam, you will report to the Global Senior Brand Manager and collaborate closely with creative, communications, product and local marketing teams. The role has no direct reports: your impact comes through the campaigns you lead and the relationships you build.

All wrapped up

• Lead seasonal campaigns: Own campaigns such as Easter and the holiday season from brief through to market activation. Manage timelines, budgets and delivery, keeping the work on-brand, ready for media channels and commercially relevant.

• Drive global product launches: Coordinate briefs, creative development, toolkits and market rollout. Keep stakeholders aligned and flag risks early so launches arrive on time and in full.

• Support our biggest brand campaigns: Own defined workstreams within larger campaigns, from agency coordination and asset tracking to market rollout and communications alignment.

• Develop content that connects: Work with creative colleagues on product content, social assets and always-on materials. Use audience insights and performance learnings to improve the work.

• Equip local markets: Deliver practical campaign toolkits that are easy to activate and answer real market needs. Gather feedback and bring local learnings into global planning.

• Bring partnerships to life: Take ownership of execution for selected brand partnerships, delivering against agreed objectives and keeping the work consistent with our brand and mission.

• Strengthen brand consistency and results: Give constructive creative feedback, help maintain guidelines and templates, and turn campaign performance into better decisions. Measure campaign effectiveness and use insights to improve awareness, consideration and commercial results across markets. Manage assigned campaign budgets and support invoice processing and spend tracking.

Our new flavor

• You bring around 5–7 years of experience in brand marketing, campaign management or a related field, ideally with an FMCG business or challenger brand.

• You have taken multi-channel campaigns from brief to delivery, with clear personal ownership of timelines, stakeholders and results.

• You combine strategic thinking with hands-on execution. You can develop a clear campaign brief and stay close to the details that make it happen.

• You have strong creative judgement and can evaluate work against the brief, brand standards and audience needs, giving useful and constructive feedback.

• You build productive relationships with creative teams, agencies and local markets, keeping people aligned while navigating competing priorities.

• You use campaign and content data to understand what worked, what did not and what to change next.

• You understand social and digital channels and how they contribute to wider brand and commercial goals.

• You bring structure, attention to detail and a practical, entrepreneurial approach to a growing business. Experience across European markets is valuable; US market experience is a plus.

• You communicate fluently in English and enjoy working in an international environment.

• We are all about being more in person than apart. We offer flexibility and see each other in our Amsterdam office on average three days a week. More is fine too!

• You believe wholeheartedly in Tony’s purpose and live our core values: outspoken, in it together, entrepreneurial, raise the bar and makes you smile.

Our benefits (the icing on the cake)

At Tony’s, you will have the opportunity to be part of something extraordinary: creating real impact while helping build a brand that does things differently.

We support your growth through training programs, regular feedback, coaching and a generous learning and development budget. You can also look forward to a delicious vegetarian lunch, a company bonus with an on-target payout of 8%, a minimum of 28 holidays, inspirational team updates, unforgettable events and unlimited chocolate.

But chocolate will not cover the bills, so the annual salary for this role is 58k – 76.5k, including holiday allowance.

Sounds like you?

Ready to bring Tony’s brand to life across markets and help change the chocolate industry with us? We would love to hear from you. Apply directly and tell us what you would bring to the team. No agencies, please.

At Tony’s, we are convinced that diversity of thought, background and perspectives makes us stronger, just like the different flavors of our chocolate assortment. Our mission is founded on equity and justice, and we actively welcome candidates who bring new perspectives and life experiences, especially from underrepresented groups.

A note on AI 🤖: AI is great at many things. But capturing what makes you you? Not so much. We would love to hear your voice: what excites you, how you think and what you personally contributed to the examples you share. Clear, honest answers mean more to us than perfectly polished ones.