Field Sales Executive OOH (UK)

Why we are here

Tony’s Chocolonely is committed to ending exploitation in cocoa. We are an impact company that makes chocolate, not a chocolate company that makes an impact. With incredibly tasty chocolate, we lead by example, demonstrating that ethical practices and success can go hand in hand. Through Tony's Open Chain (TOC), mission allies like Albert Heijn, Ben & Jerry's, Huel, Waitrose and Pip & Nut have embraced a fairer, more transparent supply chain for their chocolate too.

We’re now seeking a Field Sales Executive to launch and grow our brand-new 90g PMP bar across the UK’s convenience wholesale channel. You’ll play a vital role in securing new listings with independent stores that will buy our product from Wholesalers like Booker, Spar, Parfetts, and NISA, scaling distribution, and driving strong relationships with independent store owners to ensure a successful launch and ongoing growth together with Benjamin, our Wholesale Manager who you will report to.

What you will do

Your number one goal is to secure new listings and scale the distribution of our exciting new 90g PMP bar in the convenience wholesale channel whilst maintaining our strong relationships with our strongest independent customers. This includes:

• Field sales (majority within the M25) 3x week, using our existing store maps to generate daily routes to sell our new 90g PMP into convenience stores

• Representing the brand to grow sales at depot shows/activations, telesales campaigns and building relationships with our Wholesaler sales teams

• Hitting new business targets through strategic outreach, relationship-building, and effective negotiation with key decision makers.

• Maintaining and nurturing relationships with our most important independent customers, making sure Tony’s remains their go-to chocolate brand.

• Ensuring Tony’s products are always in the right stores and in the right spots to maximize visibility and sales.

All wrapped up, you will be responsible for:

• Growing distribution in the convenience wholesale channel.

• Managing existing accounts to boost range and sales.

• Collaborating with the sales team to drive channel success.

• Sharing insights on new products, promotions, and POS best practices.

• Increasing brand visibility through impactful in-store displays and POS.

• Supporting sales with line forms, promotions, and Salesforce updates.

Our ideal candidate

• Proven FMCG sales or marketing experience (6 months–2 years), ideally in convenience or wholesale, with a strong track record of meeting targets.

• Skilled negotiator, proactive in securing new listings and building lasting client relationships.

• Organized and independent, managing multiple priorities including fieldwork, activations, and follow-ups.

• People-oriented, able to build trust with diverse and initially skeptical customers.

• Resilient and positive, thriving despite rejection motivated to work for an impactful challenger brand.

• Creative thinker who innovates to delight customers and grow the business.

• Able to commute weekly to our London office and travel up to 70-80% of the time to visit customers (of course we cover your costs).

• You believe wholeheartedly in Tony’s purpose.

• You raise the bar: You challenge yourself and team Tony’s to increase our ambition and to accomplish our mission. Make mistakes along the way and learn from them.

Our benefits (the icing on the cake)

At Tony's you will get the opportunity to be part of something extraordinary; first and foremost, by making a real impact in the world but also enjoying the nice benefits we provide as you help us succeed. We’re dedicated to enabling all Tonys to grow and develop their careers and therefore we offer training programs, regular feedback cycles, and coaching. We also offer a wide range of additional benefits, including a lunch, minimum of 28 annual holidays, company-wide bonus, inspirational team updates, unforgettable quarterly events, and unlimited chocolate. But we also know chocolate won’t cover the bills, so we’ve made sure your salary is just as rewarding. For this role that means a gross salary between £34k and £39k on a yearly basis. This is a fulltime position.

Sounds like you?

Are you passionate about making a difference in the world? Look no further! If you're ready to take the chocolate industry to new heights with us, we'd love to hear from you. Please send your direct application, no agencies. We can't wait to hear from you!

Everybody is welcome to apply. From classics to limited editions, we know that different flavors make life more inspiring. And not just in our chocolate assortment. At Tony’s, we welcome everyone with equal enthusiasm – regardless of race, colour, age, gender, sexual orientation, nationality, disability, or veteran status.

Crazy about chocolate, serious about people.