Digital Content Specialist Benelux

Why we are here  
Tony’s Chocolonely is committed to ending exploitation in cocoa. We are an impact company that makes chocolate, not a chocolate company that makes an impact. With incredibly tasty chocolate, we lead by example, demonstrating that ethical practices and success can go hand in hand. Through Tony's Open Chain (TOC), mission allies like Albert Heijn, Ben & Jerry's, Jokolade, and Aldi have embraced a fairer, more transparent supply chain for their chocolate. 

What you will do 

We are looking for a new Digital Communications Specialist to join our Marketing team based in Amsterdam. Your #1 goal will be to increase online engagement, interactions, and community growth by leading Tony’s presence across our owned digital platforms in the Benelux region. 

You’ll do this by creating bold, value-driven content that fuels our mission and sparks meaningful conversations with our Chocofans. You'll work across social media, email, and other digital channels—always in the typical Tony’s way: outspoken, innovative, and never boring. You help us stand out, not blend in. Through digital storytelling, trendspotting, and smart collaborations, you’ll help sustain and strengthen Tony’s love brand presence online. 

You’ll be a key part of the Benelux Marketing team and report directly to our Brand Campaign Manager. You’ll collaborate closely with the Homebase team in Amsterdam, our creative partners, and agencies across Europe. 

All wrapped up 

• You translate the Benelux marketing calendar into a bold, always-on digital content plan 

• You create or co-create engaging content—photo, video, copy—for social media, email, and other digital channels 

• You edit or brief video content, ensuring it matches the Tony’s tone and connects with our audience 

• You work closely with external creators, content partners, and digital agencies to deliver smart, local storytelling 

• You manage our social media channels (Instagram, TikTok, Facebook, X), adapting global strategies to local needs, and working closely with our Choco Fan Care team to ensure tone of voice, responses, and community vibes are on point.  

• You’ll take the lead in responding to comments and tags, while our CFC team handles direct messages—together keeping our community engaged, supported, and inspired. 

• You co-own our email marketing content with the E-commerce and Homebase teams, helping us grow and engage our subscriber base 

• You support the Brand Campaign Manager by turning campaign strategies into content ideas that spark reach and engagement 

• You help with impactful gifting campaigns (think influencers, journalists, serious friends) that drive real buzz 

• You bring community insights back into the marketing team to help shape stronger, more relevant campaigns 

• You stay ahead of the curve—spotting trends on TikTok, Instagram, AI tools, Pinterest, YouTube—and share inspiration with the wider team 

Our perfect New Edition 

You have solid experience in digital and content marketing, ideally with a strong focus on social media, email, and influencer campaigns. You know how to reach people at every stage of the marketing funnel, from sparking awareness to driving consideration and conversion. 

• 3+ years of experience in content creation, with hands-on channel management and campaign execution 

• You’re comfortable creating or editing content across formats—especially visuals, social copy and video 

• You’re confident using tools like Adobe Suite (Photoshop, InDesign), and familiar with scheduling platforms (Sprout Social is a plus) 

• You understand the nuances of paid campaigns and have experience working with digital or influencer agencies 

• You know what makes content perform—when to post, where to post, and how to optimize it for maximum impact 

• You’re organized, results-driven, and not afraid to measure what works (and tweak what doesn’t) 

• You adjust tone and style with ease depending on the platform and audience 

• You’re fluent in Dutch and English, and at home in an international, purpose-led environment 

• You love connecting with fans—community management isn’t a chore, it’s the fun part 

• You raise the bar. You challenge yourself and Team Tony’s to increase our ambition and help end exploitation in cocoa. 

• You believe wholeheartedly in Tony’s mission. You live our core values: outspoken, willful, entrepreneurial, and makes you smile. 

Our benefits (the icing on the cake) 

At Tony's you will get the opportunity to be part of something extraordinary; first and foremost, by making a real impact in the world but also enjoying the nice benefits we provide as you help us succeed. We’re dedicated to enabling all Tonys to grow and develop their careers and therefore we offer training programs, regular feedback cycles, coaching and a generous L&D budget. We also offer a wide range of additional benefits, including luxurious vega-lunch, company bonus, minimum of 28 holidays, inspirational team updates, unforgettable quarterly events, and unlimited chocolate. But we also know chocolate won’t cover the bills, so we’ve made sure your salary is just as rewarding. For this full-time role, that means a salary between €45-55k on a yearly basis, including holiday pay based on level of experience.  

Sounds like you? 

Are you passionate about making a difference in the world? Look no further! If you're ready to take the chocolate industry to new heights with us, we'd love to hear from you! Please send your direct application, no agencies. We can't wait to hear from you! 

Everybody is welcome to apply. From classics to limited editions, we know that different flavors make life more inspiring. And not just in our chocolate assortment. At Tony’s, we welcome everyone with equal enthusiasm – regardless of race, color, age, gender, sexual orientation, nationality, disability or veteran status. Crazy about chocolate, serious about people.